I redesigned Trade Me's App Store pages to better communicate the features and benefits of the app. My designs reflect the uniquely quirky and fun aspects of the brand that engage the kiwi audience.
This was an exciting opportunity to step outside of my role as a product and systems designer at Trade Me and demonstrate the diversity of my skills by using illustration and motion-graphics combined with my knowledge of the brand to benefit the company within a marketing context.
My redesign of the still images and motion-graphics increased iOS App Store impressions by 78% and helped to drive downloads of the app.
The App of the day artwork acts as a means of re-engaging users who have not used the app in a while. While we were promoted as App of the day, impressions went up by 347%, and daily active users increased by 7%.
